I’ve managed Google Ads accounts through a lot of “this changes everything” moments ,the shift to Smart Bidding, the Performance Max rollout, the keyword matching mess of the last few years. Most of those moments were overhyped. This one isn’t. 2026 is the first year where the account manager’s actual job has changed shape. You’re … Read more
I get some version of this question at least once a week from people building content sites, running agency work, or just trying to get their blog to actually show up on Google: “should I be using ChatGPT or Surfer SEO?” The honest answer is that this question is a little bit like asking whether … Read more
A few years ago, if someone told me they built a genuinely good-looking business website in an afternoon with zero coding experience, I’d have assumed they hired someone and just didn’t want to admit it. That’s not true anymore, and it’s honestly a little wild how fast this shifted. I’ve watched enough small business owners, … Read more
I’ve had some version of this conversation with almost every freelance writer, marketer, and small business owner I know over the past year: “I’m paying for [tool], should I be paying for a different one instead?” Usually they’re paying too much for the wrong thing, or expecting one tool to do a job it was … Read more